Mattel

The Sound of Excitement

It's not easy to choose a gift for Christmas. People feel lost in an oversaturated market. So, to help gifters hit the mark this festive season, we turned our heads to a fun insight: kids shout when they love a present. The louder they shout, the more they like it. So, we measured the decibels of screams generated by Mattel toys to visualize the amount of excitement they contain.