How do you know when a kid loves a gift? Well, because they scream. Loud. Watch the video below and find out how much excitement Mattel products contain. Caution: loud noise hazard.

Challenge

It's not easy to choose a gift for Christmas. People feel lost in an oversaturated market. How can we make it a bit easier for them to find the right gift for children?

Idea

To help gifters hit the mark this festive season, we turned our heads to a fun insight: kids shout when they love a present. The louder they shout, the more they like it. So, we measured the decibels of screams generated by Mattel toys to visualize the amount of excitement they contain.

Results

Apart from creating a lot of (real) rumour, this campaign resulted in a 15% increase of sales.