Famous songs have the power to transform people for the better when they listen to them. Some are so iconic that just by reading the title alone we already start singing them inside our heads. To prove Sennheiser’s belief in the true transformative power of music and how it can inspire people to act, we displayed only the title of the song ‘Call me maybe’ (with a hint to call your mother on Mother’s Day) on the most iconic advertising location: Times Square.