To make the world aware that volleyball is the world’s most equal sport, we didn’t create a campaign. We made a simple jersey instead, with massive impact.

Challenge

The world of sports is far from fair and equal. So how can we make the world aware that volleyball is the world’s most equal sport, and a role model for all other sports?

Idea

We created the Equal Jersey: the world’s first sports jersey that features the names and number of BOTH a male and female athlete. The jersey was produced and launched during an international championship final and gained worldwide coverage.

Results

With just one post we reached international news on every continent, 6,65 million estimated viewings, with a total reach of 3.3 billion people.