Shaving seemed to always be the domain of old and confident men. So, it’s about time to empower young first-time shavers with a different take on shaving.

Challenge

Young males lack confidence when shaving for the first-time, and it doesn’t help that many products in the category look like they are for older men. They need proactive & empowering support throughout their journey into manhood.

Idea

This campaign shows how the younger generation is turning the traditional ritual of shaving into an effortless occasion, taking away all barriers to their first shave. To reach the right audience we started an influencer campaign on Fortnite in addition to creating social assets.