Challenge

People ignore fruit and vegetables. 80% of us don’t get enough of them. This can lead to all kinds of serious health problems. Luckily, Philips believe there’s always a way to make life better.

Idea

We teamed them up with The Rijksmuseum to put fruit and vegetables back in the picture. To grab people’s attention, we stole priceless fruit from the museum - and threw it in a Philips blender. Then we made some little social films to let people create their own healthy dose of art at home. – reading this doesn’t explain the idea. Maybe some text from the film could be taken to expain it better?