Dutch Masterjuices

We stole some priceless art from The Rijksmuseum and dropped it in a Philips blender. Now you can drink a masterpiece!

People ignore fruit and vegetables. 80% of us don’t get enough of them. This can lead to all kinds of serious health problems. Luckily, Philips believe there’s always a way to make life better. So, with Dutch MasterJuices, we teamed them up with The Rijksmuseum to put fruit and vegetables back in the picture. To grab people’s attention, we stole priceless fruit from the museum - then threw it in a Philips blender. Then we made some little social films to let people create their own healthy dose of art at home.