Dawn light. Sun light. Moon light. Star light. So far, so familiar. But what’s a deep sea light, goal light, or a not this house light?
This campaign shows the world that Philips Hue is all about any light you can imagine… you just need to give them a name. A launch film, more music video than ad, hits us with a series of everyday moments made extraordinary thanks to all the ways that Hue can be used. Add a load of benefit-focussed mini films, a thumping track and a dog in a tracksuit and BOOM you have yourself a global brand campaign.