Dawn light. Sun light. Moon light. Star light. So far, so familiar. But what’s a deep sea light, goal light, or a not this house light? Philips Hue is about any light you can imagine… you just need to give them a name.

The launch film showed a series of everyday moments made extraordinary, thanks to all the ways that Hue can be used. We added a load of benefit-focussed mini films, a thumping track and a dog in a tracksuit and BOOM you have yourself a global brand campaign.