How do you bring the volleyball world championship from a humble competition up to the pantheon of world championships? The answer is electrifying…

Challenge

Volleyball World wanted to bring the Volleyball World Championship from a humble competition up to the pantheon of world championships, where it rightfully belongs thanks to its incredible athleticism and global appeal.

Idea

The incredible energy in every aspect of this competition became the concept: It’s Electrifying! We united all the exciting elements of the Volleyball World Championship 2022 into a single idea using both copy and a recognizable visual language.