When McDonald’s poked the stick at KFC in a campaign for its new Chicken Burger, we had to come up with a response. So we introduced GetTheOriginal. A mobile tool that turns each and every McDonald’s Crispy Chicken ad into KFC’s Original Recipe Chicken. Just snap any McDonald’s Crispy Chicken ad, scan it, and get a coupon for the real deal at KFC. Hand breaded, fresh and finger lickin’ good!