The Force is what gives a Jedi his power. Or, in this case, gives an ordinary guy the inspiration to build an elaborate contraption to grab a Coke from the comfort of his couch. This spot for Coca-Cola Zero Sugar celebrates the upcoming release of the newest blockbuster to take place in a galaxy far, far away; Star Wars: The Last Jedi.
It will run in cinema’s, on TV and on social channels in Western European markets, such as France, Great Britain, Germany, Sweden and Finland. And depending on which market, the spot promotes special, aluminium Star Wars: The Last Jedi bottles or cans.