Volvo Lifesaver

Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would we stop there, if we can also save lives? We launched Volvo Lifesaver: Volvo cars equipped with an AED, connected to the national emergency call system.
To announce the initiative, we documented the story of Rick. A man who was rescued thanks to an AED in a car.

Emergency calls are automatically sent to the car. A detailed explanation of how Lifesaver works is in this video:



  • ADCN - Next - Innovation — Bronze
  • D&AD - Impact - PR / Low budget campaigns — Wooden Pencil
  • OneShow - Health, Wellness & Pharma - Corporate Comms, Innovation in Health & Wellness — Merit Award