Grey - Ogilvy SocialLab for Volvo

Volvo Lifesaver

Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would we stop there, if we can also save lives? We launched Volvo Lifesaver: Volvo cars equipped with an AED, connected to the national emergency call system.
To announce the initiative, we documented the story of Rick. A man who was rescued thanks to an AED in a car.

Emergency calls are automatically sent to the car. A detailed explanation of how Lifesaver works is in this video:

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