There’s hardly any sport in the world that is as epic, dynamic, fun, equal and as fresh as volleyball. To reposition the sport, we combined these elements in a simple concept.

Challenge

As one of the most dynamic and equal sports, volleyball should be taken more seriously on a global scale. But how do we reposition it from an easy-going sport for the beach or high school PE, to an epic, fun and fresh sport loved across the world?

Idea

Volleyball is unique due to the dynamic nature of the game, the frantic amount of fan engagement we see, the equality between the genders and its insane displays of athleticism. These elements combined resulted in the simple concept that volleyball is: A Sport Like No Other.