When you mix the flavors of fruits that are already exotic, you not only get weird product names – like Passionanas and Manguava – but also flavors that no one has ever had before. To promote Fanta’s new rotational flavors, we even added some strangeness to the campaign that was aptly titled: #NeverHadThatBefore.

The campaign consisted of two short spots for TV and web. And also, a whole bunch of stuff for social media.

The campaign further involved sampling, brand experiences, influential marketing and other local activities for a whole bunch of countries, like Italy, Russia, Austria, Hungary, Greece, Switzerland, Poland, Croatia, Bosnia and many more.