It’s one of the most thrilling events for meeting old and new friends: going back to school. That’s why Yubo wanted to celebrate this unique social moment.

Challenge

Going back to school is about much more than just hitting the books once again. It’s about seeing old friends, making new ones, and the chance to socialize again after a year of lockdowns.

Idea

Whether it's having fun, chatting, or supporting someone, you can find everything that makes a friendship special through Yubo. In this film, we follow students through a normal school day, showing how each moment has room for making new friends and connections through Yubo.

Results

The film was watched 44 million times by people within the target audience, which was a staggering 978% above the target.