To find the right creative interns for the social at heart company that we are, we turned to the place where they are active every day of the week: Instagram.

Challenge

As Ogilvy Social.Lab is a social at heart company, we are always on the lookout for social first creative interns. However, finding creative interns in this field is a very hard task.

Idea

The idea was simple: change the Instagram platform from a social sharing medium into an internship application API. For three days, aspiring interns could get creative and show us what they got in over 50 interactive Stories. So even if they had no portfolio, they had the chance to show off their writing and designing skills within our Instagram Stories.

Results

Lots of free publicity, over a 100% increase of followers, 325 application and some incredibly talented interns.