Ogilvy Social.Lab

Insta Intern

As Ogilvy Social.Lab is social at heart company, we are always on the lookout for social first creatives. However, finding creative interns in this field is a very hard task. To reach out to this very hard to find audience, we searched the medium where they are active every day of the week, Instagram Stories. Our idea was to change the Instagram platform from a social sharing medium into an internship application API. For three days, aspiring interns could get creative and show us what they got over 50 interactive Instagram Stories. So even if they had nothing to show in their portfolio, they had now the chance to show writing and art directional skills within our Instagram Stories.