‘What will they wear tomorrow?’

It’s every parent’s struggle: ‘What will they wear tomorrow?’ Also, it’s the theme of the first campaign of kid’s clothes e-tailer kleertjes.com.

The cross-media campaign displays how well kleertjes.com understands the everyday reality parents are dealing with.

All footage is real, taken straight from that same everyday reality. Starring kids and, of course, kids’ clothing.

Our Role

  • digital
  • radio
  • social

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