Sennheiser

The Momentum Challenge

To prove how good the new Momentum True Wireless earbuds are, we gave listeners one simple request: don’t respond to music while you listen to the new earbuds.

Contesters could win the earbuds if they we’re able to retain their emotions. Once on, our earbuds did everything in their power to trigger emotions. Facial recognition technology was ready to detect the slightest responses, as we took the listeners on a specially composed musical journey. Those who thought winning the earbuds would be easy, were in for a surprise. More than 400 people participated and only two earbuds were won. Proving that wireless sound can move almost anyone.

Our Role

  • event
  • social

Share this case

See other work