Philips

Team Heart Safety

To draw attention to cardiovascular health & safety, we created an innovative way to visualise the crucial distance to the nearest AED.

Challenge

Every year over 17,000 people suffer heart attacks outside of a hospital in the Netherlands, which is still a major cause of death. Chances of survival are highest when resuscitation begins within six minutes. But an AED is not always in the vicinity.

Idea

To visualise the importance of having AEDs in each neighbourhood, we designed special shirts for runners equipped with LED lighting, a GPS receiver, and a minicomputer, to indicate the distance to the nearest AED in real time. By continuously showing whether a defibrillator is within the ‘6-minute zone’ during a marathon in Eindhoven, we made people aware of the many places this isn’t the case yet.

AED run

Year

2018

Capability

  • PR & Influence