Is social media still real and social? Yubo set out to take the fakeness and anonymity out of social media, with a campaign that launched during Pride Week.

Challenge

Social media isn't so social anymore: anonymous likes, shares and comments only drive people apart. We wanted to show how Yubo brings back the real meaning of social with live, unfiltered and meaningful interactions during Pride Week.

Idea

Joining a Yubo chat, is like stepping into someone’s living room, and truly connecting with them. And that’s exactly how we show Gen-Z users connecting on Yubo - by stepping through a yellow door into digital living rooms, where each like, share and comment is experienced live.

Results

With over 67 million views in the US, CA and UK combined we reached up to 710% above target.