Listening to music can have a profound impact on the way we exercise. If it moves us emotionally, it can move us physically too. That’s what the CX SPORT was made for.
For our brand new client, Sennheiser, we created a campaign to launch their new CX SPORT in-ear Bluetooth headset. Central to this digital and social first campaign are two athletes working out. We see a droplet of sweat gather on the athletes’ brow, which then runs down his and her face. The music they are listening to reflects their emotion. At a certain point, the drop takes the path of a tear, leaving it open to interpretation. The music picks up, pushing the athlete into action. That’s how the campaign translates ‘Made to Move’.