Sennheiser needed to grow from their niche audiophile audience into a younger and more mass-premium market. We led with an insight that applies to so much in life, not only when you experience Sennheiser Momentum headphones. Our first work on the Everything changes when you listen platform introduces listeners and shows what sets them apart from those who just hear. With relatable insights and a fresh tone, social teasers led people to the hero film. Are you a listener?