For Rabobank we developed a campaign called ‘Kom maar op met de toekomst’ (Bring on the future). It is Rabobank’s wake-up call to the Dutch for their fast-changing financial future. The campaign aims to make citizens of the Netherlands financially aware and self-sufficient.
Since the subject concerns a lot of people, a broad set of media was used: from PR (The ‘financial blind spot’) to VR. And from TV, radio and online documentaries to a pop-up store at Utrecht Central Station. We worked together with BlazHoffski and Capitola.