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Social Content Specialist - Social.Lab Amsterdam

Social.Lab was acquired three years ago by Ogilvy and now sits at the heart of the Ogilvy group as its deep social expertise. We develop dynamic content strategies that make brands, sales and customer value grow. We match great creative ideas, social-by-design executions with effective distribution and leading expertise in paid media in social. And we implement them through appropriate, agile and effective production capabilities. Last but not least, we measure, learn and optimise… if we can daily. Because today we can.   

Social.Lab is the fastest growing offer of the Ogilvy Group worldwide. In the last 3 years it has quintupled its size. As a leading social media agency, Social.Lab is now active across 3 continents and 7 markets with 160 employees.  Social.Lab services IBM, Chanel, American Express Global, Nespresso Global, Nespresso UK, Philips Global, L’Oréal, Ferrero, BMW, Unilever Global, Coca Cola and many other local clients in each of its offices. 

The Basics:

This person will be responsible for facilitating the creation of great content.  The person will be a part of a team that spans across the whole social media ecosystem; working with content strategists, creatives, paid media specialists and more. They will be the glue between the disciplines pulling together the right resources with the focus on great delivery. To do this, they should have great skills in effective project set-up, resource control, and project managing.

Stakeholder management is a must as they will be interacting both internal and external decision makers to drive the success of each campaign.  This includes the teams within Philips and the agencies both in Amsterdam and abroad.  

Having an understanding and a genuine interest of how Social Paid Media works across platforms (Facebook, Twitter, Instagram) is a plus!   

Main responsibilities: 

  • Social strategic thinking:  You can understand an audience and what makes them tick. You are able to interpret data and asses creative in order to drive performance. You will drive creative execution ensuring it refers back to the overarching messaging and performance strategy.
  • Account management: You aren’t afraid to jump in and lead a project. You are able to present to key stakeholders and represent the content team. You are able to form connections with internal and external stakeholders bridging the gap between the markets and the central office.
  • Content management: You are organized and deadline driven. You are able to ensure all content is delivered on time across many markets (global to local) and have experience in managing many streams of content at one time.
  • Strategic optimizations: You are interested in why content is or isn’t performing. You are able to analyze data, find trends and provide content optimization recommendations based on key learnings. 
  • You are proactive in your learning – you want to hypothesize, test, learn and grow the creative approach.
  • You are always looking for ways to grow the team and help us work smarter (not always harder). Engaging with new tools and driving innovation within the team’s capabilities.  

The Essentials:

  •       Organized and autonomous
  •       Impeccable attention to detail
  •      Ability to thrive in a fast-paced environment
  •      A positive energy, and a people person
  •      EU inhabitant    


The ideal candidate for Social Content Specialist is fluent in English and would have the following background:  

  • A minimum of 3 years of experience in coordinating the creation of content in various social formats or managing projects from briefing to live date
  • Proven experience in driving projects and connecting key stakeholders
  •  Track record of effectively managing timings
  • Able to understand client’s needs and drive satisfaction
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment