Social.Lab is a global social media agency, part of the Ogilvy & Mather group, that builds, creates and amplifies a brand’s social presence by applying Direct Marketing principles to Social Media.
We leverage the reach and targeting power of social platforms through proprietary processes, methodologies, and tools to make social content more relevant/more engaging, ensure it gets traction and assure it drives results from awareness to sales.
As team member of Social.Lab you are part of a company with 300 employees spread across our offices in Brussels, Amsterdam, Paris, London, Germany, Dubai, Singapore, New York, Chicago and Los Angeles.
Our portfolio of clients include national and international brands who are eager to leverage their social presence to new levels: IBM, Philips, IKEA, KFC, Lee, Unilever, Nestlé, L’Oréal, Ferrero, BMW and more.
As Senior Strategist, you are part of the media-team of 15 in a cross-functional team of in total 25 media and creatives. You will be working for one of the biggest brand from Holland designing the blueprint of a media campaign on social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest) for 30+ countries to deliver and optimize campaigns that drive brand awareness, enhance consideration and brand preference, and ultimately drive sales for high-visibility product launches in key markets.
Through a strong understanding of social platforms, you take an active role in all aspects of a social project - Challenge and exceed brief goals and needs, identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance. Smart integration in overall media planning and ecosystem work streams, aligning with consumer decision journeys and product message hierarchies and build the KPI’s framework.
Senior Strategists design social media strategies that combines the reach of social platforms, building the social eco-system, deep audience segmentation, a strong and ongoing integration of media and content, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.
You are partly responsible for a cross-functional team of 25, across media, content, creative, and operations, manage roadmap, brief intake, budgeting and team resourcing.
The main responsibilities are:
The ideal candidate for Senior Social Strategist is fluent in English (knowledge of Dutch is a plus) and would have the following background: