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Senior Social Strategist - Social.Lab Amsterdam


Social.Lab is a global social media agency, part of the Ogilvy & Mather group, that builds, creates and amplifies a brand’s social presence by applying Direct Marketing principles to Social Media.

We leverage the reach and targeting power of social platforms through proprietary processes, methodologies, and tools to make social content more relevant/more engaging, ensure it gets traction and assure it drives results from awareness to sales.

As team member of Social.Lab you are part of a company with 300 employees spread across our offices in Brussels, Amsterdam, Paris, London, Germany, Dubai, Singapore, New York, Chicago and Los Angeles.

Our portfolio of clients include national and international brands who are eager to leverage their social presence to new levels: IBM, Philips, IKEA, KFC, Lee, Unilever, Nestlé, L’Oréal, Ferrero, BMW and more.

The Basics:

As Senior Strategist, you are part of the media-team of 15 in a cross-functional team of in total 25 media and creatives. You will be working for one of the biggest brand from Holland designing the blueprint of a media campaign on social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest) for 30+ countries to deliver and optimize campaigns that drive brand awareness, enhance consideration and brand preference, and ultimately drive sales for high-visibility product launches in key markets.

Through a strong understanding of social platforms, you take an active role in all aspects of a social project - Challenge and exceed brief goals and needs, identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance. Smart integration in overall media planning and ecosystem work streams, aligning with consumer decision journeys and product message hierarchies and build the KPI’s framework.

Senior Strategists design social media strategies that combines the reach of social platforms, building the social eco-system, deep audience segmentation, a strong and ongoing integration of media and content, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results. 

You are partly responsible for a cross-functional team of 25, across media, content, creative, and operations, manage roadmap, brief intake, budgeting and team resourcing.

The main responsibilities are:

  • Responsible for developing and implementing the media-strategy and providing strategic recommendation for high complexity key projects in Tier 1 markets.
  • Understand a tactical client briefing and build a strategy to fit the client’s needs based on the available assets and planning in line with business and marketing objectives.
  • Define KPIs and dashboards
  • Review and present results and recommendations to team and stakeholders
  • Responsible for the integration of client’s corporate vision, values & initiatives
  • Coaching, follow-up and challenging strategists and campaign managers
  • Calculate needed budget and estimate main KPI’s, recommend target groups and formats, phasing and tracking
  • Internal point of contact for complex advertising related requests 

The Essentials:

  • Business and entrepreneurship mindset
  • Easy speaker, comfortable and convincing in client meetings
  • Out of the box thinking for recommendations production
  • Organized and autonomous
  • Problem solver
  • Strong Analytic skills
  • Social media enthusiast with an established understanding of the wider digital communications landscape
  • Left and right brained: demonstrate creativity in data analysis and understanding.


The ideal candidate for Senior Social Strategist is fluent in English (knowledge of Dutch is a plus) and would have the following background:

  •  Minimum of 3+ years’ experience in developing and executing Paid Social Strategy
  • Able to understand client’s need, drive its satisfaction while considering which resources can be allocated to it
  • Strategically strong. Understands the client’s business and can connect business challenges and social strategy/tactics
  • Ability to defend paid social competitive advantages against competitors or other media
  • Strong analytical skills. Understand how to smartly analyze and use the data to turn the data into actionable insights
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
  • Candidate must be persuasive and know how to use adapted storytelling to convince a client or partner
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment