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Junior Social Campaign Manager - Social.Lab Amsterdam

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Social.Lab is a global social media agency, part of the Ogilvy & Mather group, that builds, creates and amplifies a brand’s social presence by applying Direct Marketing principles to Social Media. We leverage the reach and targeting power of social platforms through proprietary processes, methodologies, and tools to make social content more relevant/more engaging, to ensure it gets traction and drives results from awareness to sales.   As a team member of Social.Lab you are part of company with 300 employees spread across our offices in Brussels, Amsterdam, Paris, London, Germany, Dubai, Singapore, New York, Chicago and Los Angeles.   Our portfolio of clients include national and international brands who are eager to launch their social presence to new levels: IBM, Philips, IKEA, KFC, Lee, Unilever, Nestlé, L’Oréal, Ferrero, BMW, KFC and more.

The Basics:

As a Junior Social Campaign Manager, you will be working for one of the biggest brands from Holland executing the blueprint of a media campaign on social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest) for 30+ countries. You will be delivering and optimising campaigns that drive brand awareness, enhance consideration, brand preference, and ultimately drive sales for high-visibility product launches in key markets. In this new challenge, you will take an active role in all aspects of a paid social media ad campaign—identifying the brand’s issues, working with the strategists, running competitive benchmarks, forming a media recommendation, building the architecture in the right formats, drafting the budget in cooperation with a strategist, defining the drivers of performance, executing, optimising and reporting on the different campaigns. You understand how Social Media platforms work (Facebook, Snapchat, Twitter, Instagram, LinkedIn, YouTube) and keep your knowledge on current formats and tactics up to date. We also organise training and share meetings to keep you looped into the latest formats and results from campaigns.  

As a Junior Social Campaign Manager your responsibilities are to:  

  • Manage paid social campaign set-up.
  • Optimise multiple campaigns in parallel on a daily basis.
  • Manage the media budget in a defined period including set-up of the campaign: analysis of media allocation, tracking performance and optimisation, detailed planning of the campaign and creating reports with minimal input from the strategist.
  • Follow up on campaign timings and performance with the strategist. Ensure you have an overview of campaign performance at all times.
  • Create a compelling media plan in line with business objectives.
  • Define KPIs and dashboards.
  • Follow up on budget and reporting of the social media ad campaigns.
  • Take responsibility for client planning and deliverable deadlines.
  • Analyse results and feed potential recommendations to Social Strategists, based on the insights revealed through execution/optimisation
  • Challenge current campaigns or re-adjust future campaigns.
  • Create weekly and end of campaign reports on each campaign.

The Essentials:

Profile

  • Easy speaker, comfortable presenting to clients.
  • Organised and autonomous.
  • Strong analytic skills.
  • Strong skills in Facebook Business Manager and Power Editor.
  • Experience in third-party tooling such as Sprinklr is a plus.
  • Social media enthusiast with an understanding of the wider digital communications landscape.
  • Curious and have a “test, learn and optimise” mind-set.
  • Left and right brained: demonstrate creativity in data analysis and understanding.

 

Experience/Skills

The ideal candidate for Junior Social Campaign Manager is fluent in English (knowledge of Dutch is a plus) and would have the following background:  

  • Minimum of 1-2 years of experience in social paid campaign management for planning, execution and reporting.
  • Able to understand the campaign needs and measures of success.
  • Able to defend paid social competitive advantages against competitors or other media.
  • Must have experience setting-up campaigns, managing social ads, optimising campaigns and reporting on results.
  • Strong analytical skills. Understand how to smartly analyse and use the data to drive actionable insights.
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.  

Contact Details: Loes Erich @ loes.erich@ogilvy.com 

Website: www.social-lab.eu