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Programmatic Campaign Manager Social.Lab

As Programmatic Campaign Manager, you will be working for one of the biggest brand from Holland: Philips. You will be part of a young (Average age 27 y/o) and dynamic cross-functional team of 25, across media, content and creative expertise. 

In this new challenge, you take an active role in all aspects of a programmatic ad campaign—identifying brand’s issues, running competitive benchmarks, forming a media recommendation, building architecture of the right formats, drafting the budget in cooperation with a strategist, defining the drivers of performance, executing, optimizing and reporting on the different campaigns.

You understand well how the programmatic eco-system works and keep their knowledge on current formats and tactics up to date. We also organize trainings and share meetings to keep you looped in the latest cross channel trends and creative/format updates.

The Basics:

  • Managing campaigns from A-Z including; setup, optimizing & reporting.
  • Manages accurately the budget in a defined period including set-up of the campaign: analysis media allocation, tracking performance and optimization, detailed planning of the campaign and creating reports with minimum input from the strategist.
  • Follows up on campaign timing and performance with the strategist. Has an overview of performance of his campaigns at all times.
  • Creating a compelling media plan in line with business objectives.
  • Define KPIs and dashboards.
  • Budget follow up and reporting of the programmatic campaigns.
  • Responsible for client planning and deliverables deadlines.
  • Analyses results and feeds potential recommendations to the strategists based on the insights revealed through execution/optimization to challenge current campaigns or re-adjust future campaigns. 

The Essentials:

  • Easy speaker, comfortable and convincing in client meetings
  • Passion for data & Technology
  • Organized and autonomous
  • Problem-solving skills to deal with new challenges as they arise
  • Strong Analytic skills
  • Curious and have a “test, learn and optimize” mind-set
  • Left and right brained: demonstrate creativity in data analysis and understanding

The ideal candidate for Programmatic Campaign Manager is fluent in English (knowledge of Dutch is a plus) and would have the following background:

  • Minimum of 1 or 2 years of experience in programmatic campaign management for planning, execution, optimizing and reporting within Display & Video 360.
  • Understands the programmatic ecosystem (RTB, PMPs, DSPs, SSPs/ad exchanges and 3rd party data providers.
  • Knowledge around online video, private marketplaces, deal ids and automated guaranteed deals
  • Experience in trafficking and adservers management is a plus.
  • Able to understand client’s need, drive its satisfaction while considering which resources can be allocated to it.
  • Ability to defend programmatic competitive advantages against competitors or other media.
  • Strong analytical skills. Understand how to smartly analyze and use the data to turn the data into actionable insights.
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.