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Performance Manager Social.Lab Amsterdam (mid level)

About us

Social.Lab is a global social media agency, part of the Ogilvy group, that builds, creates and amplifies a brand’s social presence by applying Direct Marketing principles to Social Media.  We leverage the reach and targeting power of social platforms through proprietary processes, methodologies, and tools to make social content more relevant/more engaging, ensure it gets traction and assure it drives results from awareness to sales.  

As team member of Social.Lab you are part of company with 300 employees spread across our offices in Brussels, Amsterdam, Paris, London, Germany, Dubai, Singapore, New York, Chicago and Los Angeles  Our portfolio of clients includes national and international brands who are eager to leverage their social presence to new levels: IBM, Philips, IKEA, KFC, Lee, Unilever, Nestlé, L’Oréal, Ferrero, BMW, KFC and more.

The Basics:

Responsibilities

As Performance Manager, you will be working in-house for one of the biggest brands from the Netherlands.

In this new challenge, you take an expert role in all aspects of social media ad campaigns — both towards internal and external stakeholders. You’ll work closely with a team of strategists, campaign managers and content creators. You help define the drivers of campaign performance on social platforms for 30+ countries to deliver and optimize campaigns that drive brand awareness, enhance consideration and brand preference, and ultimately drive sales for high-visibility product launches.  

You have a deep understanding of social media buying dynamics and the technical requirements (Facebook, Snapchat, Twitter, Instagram, LinkedIn, YouTube). You’re able to structure a solution plan based on data insights and root-cause analysis, can derive creative & strategy insights and can anticipate risks based on data & trends.  

The main responsibilities are:  

  • Responsible for monitoring paid social campaigns and identifying opportunities on a daily basis.
  • Identifying longer term trends and connect learnings over time
  • Follow up on campaign timing and performance with the strategist. Has an overview of performance of his campaigns at all times.
  • Campaign evaluation & transferring insights into a new performance brief for strategy & content creation
  • Campaign management quality checks
  • Coach Campaign managers

The Essentials:

Profile

  • Easy speaker, comfortable and convincing in client meetings
  • Organized and autonomous
  • Strong Analytic skills
  • Has good skills in Facebook Business Manager and Power Editor. Experience in third-party tooling is a pre.
  • Social media enthusiast with a built-in curiosity for testing, always finding ways to improve
  • Curious and have a “test, learn and optimize” mind-set
  • Left and right brained: demonstrate creativity in data analysis and understanding. 
  • Preferably EU inhabitant.

Experience/Skills

The ideal candidate for Performance Manager is fluent in English (knowledge of Dutch is a plus) and would have the following background:  

  • Minimum of 3 years of experience in social paid campaign management with in-depth knowledge of planning, execution and reporting on multiple platforms
  • Able to understand client’s need, drive its satisfaction while considering which resources can be allocated to it.
  • Strategically strong. Understands the client’s business and can connect business challenges and social strategy/tactics.
  • Ability to defend paid social competitive advantages against competitors or other media.
  • Strong analytical skills. Understand how to smartly analyze and use the data to turn the data into actionable insights.
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.

Website: www.social-lab.eu