As a Paid Search Performance Manager, you will be working for one of the biggest brands in the Netherlands: Philips. Join the Philips in-house media capability that is focusing on new digital marketing initiatives. The mission of the innovation team is to unlock new channels and make them a success. This team has a start-up mindset coupled with hands on experience and a strong will to succeed. You will be part of a young and dynamic cross-functional team, spanning across media, content and creative expertise.
In this new challenge, you take an expert role in all aspects of Google search ad campaigns — both towards internal and external stakeholders. You’ll work closely with a team of strategists, campaign managers and content creators. You help define the drivers of campaign performance within Google for several countries and deliver and optimize campaigns that drive brand awareness, enhance consideration and brand preference, and ultimately drive sales for high-visibility product categories.
You have a deep understanding of Google search dynamics and the technical requirements (SA360, Adwords). You’re able to structure a solution plan based on data insights and root-cause analysis, can derive creative & strategy insights and can anticipate risks based on data & trends.