As a Paid Search Campaign Manager, you will be working for one of the biggest brands in the Netherlands: Philips. Join the Philips in-house media capability that is focusing on new channels
(Programmatic, Search, Amazon) alongside a very strong Google search team. The mission of the innovation team is to unlock new channels and make them a success. This team has a start-up mindset coupled with hands on experience and a strong will to succeed.
You will be part of a young and dynamic cross-functional team, spanning across media, content and creative expertise.
In this new challenge, you will take an active role in all aspects of a search ad campaign optimized towards low end funnel and sales. The ideal candidate will be able to analyze available insights, historical data, and keyword research tool output to form media recommendations as well as draft the budget in cooperation with a strategist defining the drivers of performance. You will also take into account the price, competition, and new technologies to refine targeting and find the best consumers to target with our messaging all with a focus on driving sales. From the media estimation you will set up your media, optimize it and report on set up KPIs specific to paid search (ROAS, CPC, CTR).
You understand well how paid search platforms work and keep your knowledge on current formats and tactics up to date. We will organize trainings and share meetings to keep you updated on the latest cross channel trends and creative/format updates.
The ideal candidate for Paid Search Campaign Manager is fluent in English and would have the following background: