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Junior Campaign manager Google Search - Social.Lab Amsterdam

Responsibilities

As Junior Campaign Manager on Google Search, you will be working for one of the biggest brands from the Netherlands: Philips. Join the Philips in-house media capability that is focusing on new channels (Programmatic, Search, Amazon) alongside a very strong Social team. The mission of the innovation team is to unlock new channels and make them a success. This team has a start-up mindset coupled with a hands-on experience and a strong will to success. You will be part of a young and dynamic cross-functional team of 30, across media, content and creative expertise.  

In this new challenge, you take an active role in all aspects of a paid search campaign driving sales by targeting low end funnel.

The ideal candidate will also be able to analyze available insights and historical data, use keyword research tools to form a media recommendation, draft the budget in cooperation with a strategist, defining the drivers of performance. You will also take into account the price, competition, new technologies to refine targeting and find the best consumers to address our messaging to and finally drive sales. After creating the media estimation you will set up your campaigns, optimize them and report on Google specific KPIs (ROAS, COS, CPA, CTR etc).  

You understand well how the Google market place works and keep your knowledge of current formats and tactics up to date. We also organize trainings and share meetings to keep you looped in the latest cross channel trends and creative/format updates.  

The Basics:


Main responsiblities are:

  • Managing campaigns end to end including setup, optimization & reporting.
  • Managing the budget in a defined period: analysis of media allocation, tracking performance and optimization, detailed planning of the campaign and creating reports with minimum input from the strategist.
  • Following up on campaign timings and performance with the strategist. Tracking campaign pacing at all times.
  • Creating a compelling media plan in line with business objectives.
  • Define KPIs and dashboards.
  • Responsible for client planning and deliverables deadlines.
  • Analyses results and feeds potential recommendations to the strategists based on the insights revealed through execution/optimization to challenge current campaigns or re-adjust future campaigns.

The Essentials:


Profile

  • Presenting performance results to internal & external stakeholders.
  • Easy speaker, comfortable and convincing in client meetings
  • Passion for Ecommerce, data & Technology
  • Fast leaner, organized and autonomous
  • Problem-solving skills to deal with new challenges as they arise
  • Strong Analytic skills
  • Detail-oriented
  • Curious and have a “test, learn and optimize” mind-set
  • Left and right brained: demonstrate creativity in data analysis and understanding.

Experience/Skills

The ideal candidate for a Junior Campaign Manager is fluent in English and would have the following background:  

  • Up to two years of experience in digital marketing campaign management (budget planning, execution, optimization and reporting).
  • Background in in SEA / SEO is a strong plus, but other performance channels can also be.
  • Proficient in Excel.
  • Google Ads Search Certification is a plus.
  • Strong attention to details.
  • Interest in eCommerce and Google advertising.
  • Able to understand client’s need, drive its satisfaction while considering which resources can be allocated to it.
  • Analytical skills: Understand how to smartly analyze and use the data to turn the data into actionable insights.
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.