As Junior Campaign Manager on Google Search, you will be working for one of the biggest brands from the Netherlands: Philips. Join the Philips in-house media capability that is focusing on new channels (Programmatic, Search, Amazon) alongside a very strong Social team. The mission of the innovation team is to unlock new channels and make them a success. This team has a start-up mindset coupled with a hands-on experience and a strong will to success. You will be part of a young and dynamic cross-functional team of 30, across media, content and creative expertise.
In this new challenge, you take an active role in all aspects of a paid search campaign driving sales by targeting low end funnel.
The ideal candidate will also be able to analyze available insights and historical data, use keyword research tools to form a media recommendation, draft the budget in cooperation with a strategist, defining the drivers of performance. You will also take into account the price, competition, new technologies to refine targeting and find the best consumers to address our messaging to and finally drive sales. After creating the media estimation you will set up your campaigns, optimize them and report on Google specific KPIs (ROAS, COS, CPA, CTR etc).
You understand well how the Google market place works and keep your knowledge of current formats and tactics up to date. We also organize trainings and share meetings to keep you looped in the latest cross channel trends and creative/format updates.
Main responsiblities are:
The ideal candidate for a Junior Campaign Manager is fluent in English and would have the following background: