So Rare It’s Unfair
To introduce Fanta’s brand new limited edition flavors in Europe we created a fun campaign for it: So rare, it’s unfair.
We connected the rare flavors of Fanta Dragonata & Fanta Pasyon to things which are also rare to find in the lives of teens. The campaign interacted with teens through social minigames, live-stream events, 360 photos, Instagram treasure hunts, pre-rolls and video content. You can find the campaign and the limited Fanta Flavors in 17 European countries. So grab it while you can!