Prorail Employer Branding
Most people are familiar with ProRail, but have a low level of interest in the company. The name says it all, right? What people don't realise is what ProRail does and the role it plays in our everyday lives. As the Dutch expression goes, ‘unknown means unloved’.
All the more reason to reintroduce ProRail with a social campaign in plain language, with a fresh, clear visual identity.